TOURISM SUPPORTS VISALIA’S ECONOMY

New statewide report finds travel industry growth in Visalia,
Tulare County and across the state in 2024 

Visalia, Calif. (May 12, 2025) - Tourism spending in Tulare County reached $626.2 million in 2024, up 6.0% from the previous year, and contributing to a statewide travel spending increase of 3.0%, according to new economic impact research released by Visit California.

Visit California’s annual report on the economic impact of tourism revealed travel spending in Tulare County supported 6,350 local jobs and generated $24.4 million in local tax revenues, which fund essential services and programs in the community. The full report is available here: Visit California Economic Impact Report. 

“Group and leisure travel are important sectors in driving economic prosperity, creating jobs and enhancing the vibrancy of our tourism destination,” said Sherrie Bakke, executive director of Visit Visalia. “For both domestic and international visitors seeking to experience the majesty of Sequoia & Kings Canyon National Parks, Visalia is the ideal basecamp – ensuring rest, relaxation and rejuvenation for every visitor.”

Visit California actively collaborates with local partners including Visit Visalia to inspire travelers to visit the Golden State. Once visitors decide to travel to California, Visit Visalia’s marketing efforts entice them to enjoy our region’s unrivaled National Parks and our dynamic city.

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ABOUT VISIT VISALIA: 

Visit Visalia is a collaboration of the Visalia Tourism and Marketing District and the Visalia Convention and Visitors Bureau (VCVB) dedicated to marketing, advertising, public relations and other promotional efforts that inspire travel to the City of Visalia. Visit Visalia works closely with local lodging properties, restaurants and attractions to foster interest in Visalia as a year-round destination for leisure, family, and meeting and convention travelers. For more information about Visit Visalia go to www.VisitVisalia.com and follow Visit Visalia on Instagram, Facebook, Twitter and Pinterest.

Media Contact:

Visit Visalia
Suzanne Bianco, Tourism Marketing Director
Suzanne@VisitVisalia.com
(559) 334-0141